Communication Design is also another word used for Visual communication.
Communication, the word itself means saying something or putting across a point, a thought or an idea. Communication Design literally means saying something through design.
Graphic Design is the process of visual compositions and problem solving to communicate ideas through typography, imagery, color and form.
Graphic design and Communication Design go hand in hand to make the message more interesting, it simplifies and can make it more engaging. It helps in optimizing the user experience making it more relatable and attractive to the right target audience.
It can help sell a product or service. Eventually working towards increasing business.
It could be used in any media, medium or form.
To create effective and creative brand solutions, Obliq goes through an entire process to understand and research the category, competition and the target group. Then a design strategy is worked on considering the insights that have come up through the research process.
Obliq’s forte is to understand and listen to your requirement to create out of the box solutions.
Brand identity Design
Brand Logo Design
What do you notice when you see a persons face? You see if that person has a pleasant personality, if they are attractive, classy, kempt or unkempt, pretty or ugly, do they look reliable, and a million other thoughts cross your mind in 15 seconds of meeting someone. Without interacting you have made a judgment.
Similarly when it comes to your company the Logo is the face of your company. What judgment you want people to make about your brand, how memorable you would want it to be, is in your hands. Obliq can help with the same.
Logo gets applied across all your communication; you want to make sure it’s a good one. It’s important to have a face that is always inspiring.
Obliq’s forte is to create a logo that is timeless.
Branding design is actually building the personality of your brand. Layer by layer every attribute adds to making the brand impactful to your customer.
It’s not just the logo, it is all the communication, the design, the brand values, the typography, the language, the fonts, the colour palette in any media or form, that makes up a brand.
A brand is like a person. There will always be a certain style in which it talks, walks and presents it’s self. The customer knows how the brand will make them feel when they engage with the brand. There has to be consistency without being monotonous.
Obliq can help build a brand with brand guidelines and create a structure that remains integral to the brand.
A famous quote that sums it all by Jeff Bezos, CEO/Founder Amazon
Anything well packed will draw someone’s attention atleast once. Obliq takes it a step further. The packaging design not only looks good but also communicates what the product is about in a way it appeals to the target audience. It takes the brand to another level.
Good packaging also creates a feel good factor. Makes the consumer want to own it. And makes it aspirational for the ones who would like to own it.
Graphics, illustration or photographs that are used in your environment be at an office, retail, hospital or and other commercial spaces helps communicate anything you want about your brand, product, service is environmental graphics. It can also be called space design.
It is a very powerful medium of brand communication that acts at a sub conscious level. It can be used to write motivational messages, brand history, create a mood, use brand graphics for making the brand memorable, etc.
A connect is created either with the consumer or for the people working in the organization.
Every space can help people interact with the brand in meaningful ways.