Echlon is a well established company, started in 1965. Since 25 years offering the best services to Reliance Industries and many leading countries of India as a transporter.
The task was to make the brand contemporary. The company wanted to branch out and grow into other business sectors, where they would connect business online for collaborations. While the main business would continue to be transport of goods.
Echlon being a goods transport company they would have strong connectivity, linking one city to the other; and linking different industries. To demonstrate this the logo incorporates the monogram of links. The link has been shown in a very simple memorable manner. The red colour depicts the energy and the passion with which the company operates.