Furtados has been around for decades in the western musical instruments segment. Furtados school of music is where they teach different musical instruments. To expand the teaching platform an app was to be launched where anyone who wanted to learn could find a teacher, area specific.
To give a name that’s inspiring, category specific and design the logo and the branding collaterals.
Music does different things to different people. It can create any emotions. Music simply put, it gives you a high. Like a trance. So we called it HIGH. Not using musical notes anywhere and still giving it a feel of the rhythm of the music.