Globe Electrical Industries, established in 1972 a very reputed company in the category of cable trays.
Design a logo that is category specific and looks international and contemporary. A brand of today, a brand that is growing and has a good understanding of technicalities.
A study was done of their primary products, the cable trays. An observation was drawn about the perforation. The perforation was then graphically translated as the key design element in the logo design.