Women doing business making home-made pickles.
Mrs. Aruna wanted to brand her pickle and make it look more professional for it to come across as a more reliable, feel good product with a touch of warmth.
The name was derived from the insight how pickles creates a tongue tickling sensation. Therefore we called it tickles. Also the look of the packaging was made to look earthy to capture the home-made feel. There were ghungroos added to tickle your ears, bringing all the senses alive for one to enjoy it holistically.