One Mettle

Category
MACHINERY
BRANDING
NOMENCLATURE
LOGO
STATIONERY
BRANDING COLLATERALS
ENVIRONMENTAL GRAPHICS

Project

Sai Machinery and Tools a 48 years old established company in the category of second -hand metal machinery for making metal components.

 

Challenge

Sai Machinery and Tools needed a complete revamp in brand name and design that brings forth the attributes of the company.

 

Solution

The company that stands as the No.1 company and has proved its credibility over the years. The company was rightly called One Mettle.

The O and M initials also form OM that comes from their original name Sai often called as OM Sai.

The initials were used in the design to form a screw, which is a metal component.

COMMUNICATION DESIGN