A Mumbai-based international B2B coaching company.
Create a captivating and memorable brand communication strategy for the upcoming launch of a B2C division.
Leveraging the inspirational essence of the brand name, “Turning Point,” we developed a concept that visually conveyed the transformative impact a Business Coach could have on an individual’s life. The Visiting Card design was crafted as a conversation starter, emphasizing the pivotal role of the coach in bringing about a significant turning point. In collateral materials, the use of lowercase ‘g’ and ‘p’ as mirror images effectively communicated the concept of a turnaround.