Vifi is a hardware company dealing in products that caters to interior spaces. They are good quality, competitive products.
VIFI required a brand story. VIFI was pronounced as WIFI which was confusing what the brand was into. It was miscommunicating. It came across more as computer hardware instead of interior hardware products. The brand could not be changed as it was an established name among their clientele. So a story had to be designed around the existing name.
VIFI produced good quality products with precision. Therefore that brand stood for ‘VERY FINE’ products. We recommended that VIFI be called out as WEFEE and not WHYFI. The identity was designed to reflect the values of the company.