Communication Design is also another word used for visual communication.
Communication, the word itself means saying something or putting across a point, a thought or an idea. Communication Design literally means saying something through design.
Graphic Design is the process of visual compositions and problem solving to communicate ideas through typography, imagery, color and form.
Graphic design and Communication Design go hand in hand to make the message more interesting, it simplifies and can make it more engaging. It helps in optimizing the user experience making it more relatable and attractive to the right target audience.
It can help sell a product or service. Eventually working towards increasing business.
It could be used in any media, medium or form.
To create effective and creative brand solutions, Obliq goes through an entire process to understand and research the category, competition and the target group. Then a design strategy is worked on considering the insights that have come up through the research process.
Obliq’s forte is to understand and listen to your requirement to create out of the box solutions.
Logo Design – The art and the science
Someone well dressed versus a scruffy appearance. First impressions really speak volumes.
Similarly when it comes to your company, the logo is the first point of interaction. At Obliq, we take pains to ensure that when we design a logo, it leaves a good first impression. As well as builds memorability as it gets applied across various communication touch points.
Our expertise lies in creating a brand language that’s timeless and inspiring. And designing a logo after understanding your brand philosophy is the first step.
What Branding Design means to Obliq?
(Branding design – Crafting the brand personality)
“Your brand is what other people say about you when you’re not in the room.”
Jeff Bezos, CEO/Founder, Amazon
Branding design is actually building the personality of your brand. Layer by layer every attribute adds to making the brand impactful to your customer.
It’s not just the logo; it is all the communication, the design, the brand values, the typography, the language, the fonts, and the colour palette in any media or form that makes up a brand.
A brand is like a person. There will always be a certain style in which it talks, walks and presents itself. The customer knows how the brand will make them feel when they engage with the brand. The tone has to be consistent without being monotonous.
Obliq can help build a brand with brand guidelines and create a structure that remains integral to the brand.
How do we go about Packaging Design?
(Packaging design – What’s in the package?)
Anything well packed will draw someone’s attention at least once. Obliq takes it a step further. We ensure that the packaging design not only look good but also communicates the brand ethos to the target audience.
The right packaging elevates the brand to another level. It creates a feel good factor, induces desirability and makes the consumer want to own it.
What is Environmental Design?
(Environmental design – Taking the brand message further)
Graphics, illustrations or photographs help in communicating various messages. This combination of various messaging touch points at an office, mall, retail space, hospital or any other commercial space – is called environmental or space design.
It’s a very powerful form of brand communication that acts at a subconscious level. The target audience can be exposed to messages regarding the brand, or its history, as well as communicate tactical offers. Obliq believes that Environmental design can create a mood specific to the brand and make it memorable.