Gemma

Category
FASHION JEWELLERY
LOGO DESIGN
STATIONERY
BAG DESIGN

Project

Gemma is a French, Latin, and Italian word meaning Jewel. Each piece of jewellery makes a statement, crafted with passion making it very elegant and stylish. Customer satisfaction is the ultimate gratification.

 

Challenge

To build a connection, a bond with the lady who would be the proud owner of the piece of jewellery. The branding had to depict elegance and style.

 

Solution

Any piece of jewellery is normally of sentimental value to a woman. It connects all emotions, relations and all the beautiful moments of her life. The logo captures this beautifully through an interesting font that also adds style and elegance.

The fuchsia pink has been used to depict the vibrancy, confidence and the femininity of the modern woman.