Godrej Nutrine had a range of confectionery. Launch of 3 candies packed into one.
To give a name and design the packaging.
The packaging had three candies so the name suggested was ‘ONE TWO THREE’.
One Two Three in India is like a slang way of saying get it done quickly in a very street style. So the name could easily lend itself to a fun, interesting concept for a TVC or any other communication.