HGH

Category
EXHIBITION
BRANDING
EXHIBITION COLLATERALS
ENVIRONMENTAL GRAPHICE
SHOPPING BAG DESIGN

Project

HGH India is India’s most popular annual trade show for home textiles, home décor, houseware and gifts. This trade show connects international and Indian brands and manufacturers with the retailers, importers, distributors, institutional buyers and interior designers in the rapidly growing Indian domestic market.

 

Challenge

To make all the design communication look like it’s a premium show for the B2B retailers. Increase more participation.

 

Solution

Unique palette of colours was used. The graphics were specially created to make it look unique, premium and inviting.

 

Success

Every year the client would change the design communication but because this design had a fantastic response he used it for two consecutive years with minor alterations.

HGH-01