An umbrella brand for a range of fragrances, perfumes, lotions, and other beauty products.
The challenge is to design a powerful logo for the mother brand that can encapsulate the entire brand portfolio.
Given that fragrances and beauty products appeal to the senses, the design of the mother brand should reflect this. To achieve this, the logo was created with visual elements that evoke touch, smell, and vision. The chosen font also complements this sensory theme.
By incorporating these sensory elements into the logo, it creates a connection between the brand and the consumer, emphasizing the high quality and sensory experience of the products offered. Overall, this approach helps to make the mother brand more memorable and appealing to the target audience.