Mrs. Aruna – Home maker

Category
HOME-MADE PICKLE
NAME
LOGO
PACKAGING

Project

Women doing business making home-made pickles.

 

Challenge

Mrs. Aruna wanted to brand her pickle and make it look more professional for it to come across as a more reliable, feel good product with a touch of warmth.

 

Solution

The name was derived from the insight how pickles creates a tongue tickling sensation. Therefore we called it tickles. Also the look of the packaging was made to look earthy to capture the home-made feel. There were ghungroos added to tickle your ears, bringing all the senses alive for one to enjoy it holistically.

Tickles