Project
Omsom group is an established group, that was started in 1940. They are into various businesses. Import and export of pulses, grains, etc.
Challenge
Packaging design for their rice brand – EXOTIC and LITE for the B2C Mumbai market.
The market is flooded with a lot of brands trying to make themselves visible. The brand had to stand out amongst all those brands.
Solution
Anything that one has to eat should look appetising.
The pack was designed with an appetising shot of steaming hot rice. The insight of steaming hot rice being more exciting as it also brings out the aroma of the rice.
