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Project
Parle Agro’s mango drink, Frooti. It’s a drink everyone grew up it. Loved across age groups. A name synonymous to mango drink.
Challenge
Frooti had changed the packaging design. The new pack design had to be launched with a full page newspaper ad.
Solution
A concept was created just simple saying ‘Hello Summer’ as it was to be launched as a refreshing drink also encapsulating the introduction aspect.
