Parle Agro

Category
MANGO DRINK
LAUNCH ADVERTISMENT

Project

Parle Agro’s mango drink, Frooti. It’s a drink everyone grew up it. Loved across age groups. A name synonymous to mango drink.

 

Challenge

Frooti had changed the packaging design. The new pack design had to be launched with a full page newspaper ad.

 

Solution

A concept was created just simple saying ‘Hello Summer’ as it was to be launched as a refreshing drink also encapsulating the introduction aspect.