Project
Snowball are wealth managers. It has 3 branches, two in mumbai and one in Bangalore.
Challenge
Branding exercise where by looking at the visiting card there would be instant trust that would be built without having to say much.
Solution
The key was to keep it clean, simple and bold. It would help establish transparency and therefore trust. The concept of the golden circle is that at a subconscious level one feels their wealth will grow like gold.
