Theon Pharma is a pharma company based out of Chandigarh, India. It’s a B2B company. Their clientele being Wockhardth, Mankind, Abbott, Ipca to name a few.
A calendar design had to be designed that people would retain throughout the year as it would serve as a marketing tool for brand recall.
Making it category specific; and making light of a category that is very serious and clinical. The concept was to take month names and marry them with medical extension words. This not only made it more relevant but it also communicated the calendar month in a fun way.
It was also recommended that their clients be gifted a coffee mug on their birthday month with their birthday month printed on it. Personalisation always builds a connection and the feeling of being remembered.