What’s Your Problem was the name of the company. They were a startup in the digital marketing category who wanted to solve all their client’s issues creatively.
The task was to make the company look and feel established in the creative space through brand design. Also the name was not very polite.
The first task was to solve the name issue. Retain it and sound approachable. The name suggested by the client sounded very impolite. The name WYP was recommended; they are the initials of WHAT’s YOUR PROBLEM. This concept was well taken.
The name being a question, the branding design was done where you see the letter P as a question mark graphic. Also in the stationary and other places a very witty write up was used about what the company does and the W, Y, P’s were highlighted in the brand colour.